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网易赚麻了！半年收入507亿，《梦幻西游》持续发力中_我的网站

A |     (ECNS) --“Going global” has emerged as one of the key themes of the 2026 World Robot Conference, which is being held in Beijing from Aug. 19 to 23.    At the booth of Beijing-based Yunji Technology, visitors can explore a range of practical applications, including smart hotel services, automated laundry retail cabinets, latte art coffee stations and freshly cooked noodle stations.        Yunji Technology Chief Product Officer Duan Yanbiao told China News Service that the company’s robots have already been deployed in more than 20 countries and regions, covering major markets across Southeast Asia, Japan and South Korea, the Middle East, Europe and the United States. The company serves more than 40,000 corporate customers, while revenue from its overseas business surged by more than 90% last year.    Another Chinese robotics company, Leju Robotics, said it began expanding overseas around 2018 and has since built international teams and distribution networks. Its desktop educational humanoid robots, mid-sized entertainment humanoid robots and full-size humanoid robots have all obtained international certifications, with partners now established in Southeast Asia, the Middle East and other markets.    Global expansion is also a major focus for Guangzhou-based CVTE. The company said its overseas own-brand business grew 54.83% year on year in 2025. It has established subsidiaries in 10 countries and built localized marketing and service teams across 29 countries and regions, while its products and services now reach more than 140 countries and regions worldwide. The company has also developed local production capacity in Vietnam and Mexico to strengthen the resilience and flexibility of its global supply chain.                            。    近日，网易对外公布2026年第二季度及中期未经审计财务业绩。

B | 数据显示，公司上半年整体营收约607亿元，游戏及相关增值服务净收入达到507亿元，同比上涨8.3%，游戏依旧为公司营收的主要来源。在财报的业务回顾部分，网易梳理了存量产品、海外市场拓展以及新游储备的实际进展。五款产品得到财报点名，分别是《梦幻西游》《第五人格》《蛋仔派对》《逆水寒》以及《燕云十六声》。财报判断，这几款产品依靠版本内容迭代、玩法改动以及社区运营，整体市场表现保持稳定。长线老产品能够维持收入，一部分原因来自持续的版本运营。

C | 以《梦幻西游》为例，畅玩服的推出给老玩家提供新的选择，拉长产品生命周期，不少运营多年的国产网游，都在用类似方式延续产品活力。海外市场方面，网易依旧在推进出海布局。《漫威争锋》与《燕云十六声》面向北美、欧洲地区持续投放版本内容，落地各类社区活动，以此积累海外用户，扩大产品在海外市场的受众范围。两款产品在海外平台收获不少热度，也可以看出网易自研产品向外输出的节奏还在继续。新品梯队上，7月国内上线的《遗忘之海》已经正式和玩家见面。《无限大》与《归唐》两款作品的开发工作仍在推进，不同题材的项目并行开发，用来扩充网易的产品矩阵，覆盖更多游戏品类。从财报电话会议释放的信息来看，《遗忘之海》上线初期遇到理解门槛的问题，官方已经在根据玩家反馈调整内容，后续还规划有海外发行计划。行业层面经常传出网易游戏内部人员与业务层面的调整消息，但从半年财报给出的数据来看，游戏板块收入保持稳定。

D | 国内存量产品靠更新维持流水，出海产品逐步打开市场，多款在研新作等待上线，几条业务线同步运转。后续新品能否承接市场期待，也会影响网易游戏接下来一段时间的走势。你更看好网易哪一款待上线新作的市场表现？欢迎在评论区留下你的看法～。

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Published on:13:39:40